Established on November 5th, 2015, the association of women, known by its acronym EMURSA (Equipo de Mujeres Rurales de San Alberto), was founded with a shared vision of fostering collaborative efforts within the community. Their endeavor revolves around concerted teamwork, with the unwavering support of their families, the San Alberto community, the Coffee Committee of Norte de Santander, and the National Natural Park TAMA, which houses the community.

Originating with 22 visionary women who recognized the potential of collective action, by 2023 the association has grown to encompass 28 formally registered members. As a result of the geographical constraints, the absence of access to chemical fertilizers culminates in the cultivation of exclusively organic produce. In a pursuit of continuous improvement, women of EMURSA aspire to secure organic certification, enabling them to command premium prices for their coffee.