Fredy belongs to a cooperative called Villa de Don Juan which is a new generation of coffee growers, young producers of the third generation of a family near Pitalito, Huila. Fredy is a third generation coffee grower himself, he shares the passion for coffee production with his parents whom from a young age taught him everything there is about growing coffee.

Nowadays, he works on the farm together with his family: his wife, their three daughters and his father. Family is the main motivation for Fredy in all the labors, and it helps him to focus on high quality coffee in every part of the process.